Audience = combined reach of all cold ads (Advantage+ Audience expansion). Link Clicks = Meta link_click action — NOT "clicks (all)", which also counts reactions, see-more expands, and profile taps (Reel-heavy accounts inflate all-clicks 2x+; corrected June 5, 2026). LP Lands = Pixel landing_page_view on /squeeze. Lead = Pixel Lead event firing when the Kit form submits successfully (= new email subscriber). Soap Opera enrolled = same number (every opt-in auto-enrolls in Kit Visual Automation 1607434 → Soap Opera sequence). Playbook/Templates/CS = Stripe paid charges (all sources — UTM coverage gap means we cannot isolate cold-attributed sales today; lower-funnel circles include the whole Stripe pool).

Audience = unique users reached vs the warm-pool target (~5K from 7 saved custom audiences; Advantage+ expansion is on, so we routinely exceed it). Link Clicks = Meta link_click action — NOT "clicks (all)" (corrected June 5, 2026). Viewed = Meta Pixel view_content — a weak signal (it just means the product page rendered). Industry "engaged session" usually means ≥15 s dwell or ≥50% scroll; Clarity 7-day averages as of June 4, 2026 were 2.4 s active time and 14% scroll — true engagement near zero. (Manual reference — refresh via Clarity until the live wire ships.) CTA Click = Pixel add_payment_info (clicked buy → reached Stripe). Purchases = Stripe paid charges in the window (all sources — UTM gap means we cannot isolate warm-attributed). No email capture on Path 9 by design — warm retarget skips /squeeze; email capture lives on Path 1 (Cold → /squeeze).