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Pulling live numbers from Stripe + Meta…
⛳ Break even = ROAS 1.0 → ~$49 per customer (or cheaper). Then aim for 3.0 to grow.
↓ Trending down. Sales 1 vs 3 vs the prior week (~3.3/wk avg). snapshot
🧪 Live experiment: 75/25 split (buy-now vs coach), shipped Jun 22 — read Jul 6.
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Profit (rev − ad spend)
🟢 Stripe+Meta · loading…
$0
Recurring revenue / members
🟢 Stripe · no members yet
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Earned per customer vs cost to get one
🟢 Stripe+Meta · payback: never (one-time)
Your one bottleneck
You don't make enough per customer.
Leads are cheap and plentiful — the money leaks at the buy (below benchmark) and after the buy (no second purchase, no recurring).
Where opt-ins go — every decision 🟢 buys live (Stripe) · views = last 7 days (not the toggle)
● bought / advanced ● “no thanks” ● just left
⓪ Squeeze page568 landed
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↓ the opt-ins continue
① Playbook OTO126 landed
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↓ the “yes” clicks continue
② $67 offer (LCS)36 landed
…charges $67
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↓ the “no” clicks continue
③ Templates (downsell)19 landed
…charges $19.95
…charges $9.95
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Loading the $9.95 floor…
Soap Opera email nurtureruns alongside every step · catches every non-buyer · re-sells over 10 days
The product ladder — where buyers stop loading… · Stripe
Free30 Phrases · ~290 opt-ins
$9.95Playbook · …
$19.95Quick-Start Bundle · …
$67Conversation System · …
$14.95/moMembership · …
✅ Loading product revenue from Stripe…
Where customers come from 🟡 snapshot
Organic gets reach but 0 customers — reach ≠ sales.
Does engagement → sales? 🟡 snapshot
Return ratemeasuring · Jul 6
Not yet. 1 of 22 bought twice; return rate reads Jul 6.
⭐ The moves this week — ranked by what the data PROVES
① Drive more leads to the $67 Conversation System — your proven top earner. ▲ why → ladder
② Hold ad spend — don't scale a money-losing funnel. ▲ why → hero
③ Bigger bet, GATED: build the membership return-loop — commit once the return rate reads Jul 6. ▲ why → "$0 recurring · 4.5% repeat" (symptom); return-rate still measuring